Dave Chaffey Pr Smith | Offerte Libri E Riviste

Brand: Dave Chaffey
EAN: 9781292400969
Categoria: Libri e riviste

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Dave Chaffey in Libri e riviste

Brand: Dave Chaffey;fiona Ellis-chadwick
EAN: 9781292400969
Categoria: Libri e riviste

Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today.\n\n The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning.\n\n This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal.\n\n Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.\n\n Pearson, the world's learning company.

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Dave Chaffey;fiona Ellis-chadwick in Libri e riviste

Brand: Dave Chaffey;pr Smith
EAN: 9780367444754
Categoria: Libri e riviste

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. \n\nWritten by two highly experienced digital marketing consultants, the book shows you how to:\n\n\n\n \n\n \nDraw up an outline integrated digital marketing plan\n \n\n \nEvaluate and apply digital marketing principles and models\n \n\n \nIntegrate online and offline communications\n \n\n \nImplement customer-driven digital marketing as part of digital transformation\n \n\n \nReduce costly trial and error\n \n\n \nMeasure and enhance your digital marketing\n \n\n \nLearn best practices for reaching and engaging your audiences using the key digital marketing platforms.\n\nThis new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.\n\nOffering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.\n\nOnline resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

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Dave Chaffey;pr Smith in Libri e riviste

Brand: Malcolm Mcdonald;hugh Wilson;dave Chaffey
EAN: 9781394177103
Categoria: Libri e riviste

The latest edition of the leading and internationally bestselling text on marketing planning\n\n In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.\n\n The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:\n\n \n\nA best-practice, step-by-step process for coordinating marketing strategy and planning\nMethods to create powerful, differentiated value propositions\nTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits\nLessons from the leaders on how to embed world-class marketing within the organisation.\n\n Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.

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Malcolm Mcdonald;hugh Wilson;dave Chaffey in Libri e riviste

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