Malcolm Mcdonald Hugh Wilson Dave Chaffey | Offerte Libri E Riviste

Brand: Malcolm Mcdonald
EAN: 9781593279943
Categoria: Libri e riviste

Every website today is vulnerable to attack and a compromised website can ruin a company's reputation. Web Security Basics for Developers covers everything a web developer needs to know about web security. Readers will learn who attackers are and what they have at their disposal, how the Internet and websites operate, and various ways websites get attacked. Author Malcolm McDonald explores common attacks like SQL injection and cross-site scripting, as well as common vulnerabilities like information leakage, offering real-world examples and code samples.

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Malcolm Mcdonald in Libri e riviste

Brand: Malcolm Mcdonald;hugh Wilson;dave Chaffey
EAN: 9781394177103
Categoria: Libri e riviste

The latest edition of the leading and internationally bestselling text on marketing planning\n\n In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.\n\n The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:\n\n \n\nA best-practice, step-by-step process for coordinating marketing strategy and planning\nMethods to create powerful, differentiated value propositions\nTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits\nLessons from the leaders on how to embed world-class marketing within the organisation.\n\n Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.

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Malcolm Mcdonald;hugh Wilson;dave Chaffey in Libri e riviste

Brand: Malcolm Mcdonald
EAN: 9788850337392
Categoria: Libri e riviste

In Rete la sicurezza è fondamentale. Script, bot, virus, malware, ransomware sono solo alcune delle minacce che possono attaccare e violare siti e applicazioni web. Questa guida illustrata insegna i fondamentali della sicurezza informatica in modo pratico, diretto ed efficace, senza dover faticare su migliaia di pagine di teoria. Si parte dalle basi e dai principi di web security per poi passare ad analizzare esempi reali di violazioni che spaziano dalla SQL injection agli attacchi cross-site scripting. Attraverso spiegazioni chiare, diagrammi, esempi ed esercizi, si impara a conoscere e utilizzare la crittografia, a implementare strumenti per individuare vulnerabilità e a impostare un modello di sviluppo in grado di prevenire e risolvere tempestivamente i problemi di sicurezza. Una lettura stimolante, adatta a programmatori alle prime armi, studenti, e professionisti della cybersecurity che vogliono realizzare applicazioni web sicure e affidabili.

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Malcolm Mcdonald in Libri e riviste

Brand: Malcolm Mcdonald
EAN: 9781633438262
Categoria: Libri e riviste

When you launch an application on the web, every hacker in the world has access to it. Are you sure your web apps can stand up to the most sophisticated attacks?\n\nGrokking Web Application Security is a brilliantly illustrated and clearly written guide that delivers detailed coverage on:\n\n \n\nHow the browser security model works, including sandboxing, the same-origin policy, and methods of securing cookies\nSecuring web servers with input validation, escaping of output, and defense in depth\nA development process that prevents security bugs\nProtecting yourself from browser vulnerabilities such as cross-site scripting, cross-site request forgery, and clickjacking\nNetwork vulnerabilities like man-in-the-middle attacks, SSL-stripping, and DNS poisoning\nPreventing authentication vulnerabilities that allow brute forcing of credentials by using single sign-on or multi-factor authentication\nAuthorization vulnerabilities like broken access control and session jacking\nHow to use encryption in web applications\nInjection attacks, command execution attacks, and remote code execution attacks\nMalicious payloads that can be used to attack XML parsers, and file upload functions

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Malcolm Mcdonald in Libri e riviste

Brand: Diana Woodburn;malcolm Mcdonald
EAN: 9780470974155
Categoria: Libri e riviste

\"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling.\" Developing successful business-to-business relationships with more customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book by intentionally known authors who have worked at the highest levels with more key and strategic account managers worldwide than probably any other leading advisors. Based on the hugely influential KEY CUSTOMERS it looks at:\n\n \n\nWhy has account management become so critical to commercial success?\nWhat are the key challenges and how do successful companies respond?\nWhat part does key account management play in strategic planning?\nHow do companies build profitable relationships with their customers?\nHow does key account management actually work?\nWhat does a successful key account manager look like and what skills does he/she need?\nHow should key account managers be evaluated and rewarded?\nHow do companies achieve key account management? \n\n By addressing these key questions Woodburn and McDonald provide tools and processes for success honed by tough consultancy projects with the boards of some of the world's leading companies. The book stresses the elements that really matter - from developing a customer categorization system that really works and analyzing the needs of key accounts; to understanding the new skills required by key account managers and ensuring that key account plans are implemented. The 'real world' approach is backed by tested principles and the latest research from the renowned Cranfield School of Management.\n\n Key Account Management comes from authors who have taught leading companies how to approach their most powerful and demanding customers and still make money. It is essential reading for all senior management with strategic responsibility, for key or strategic account directors, and for marketing and sales executives. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student as well as business-to-business company directors and key account managers.

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Diana Woodburn;malcolm Mcdonald in Libri e riviste

Brand: Malcolm H. Mcdonald
EAN: 9788856817416
Categoria: Libri e riviste

Il volume viene proposto nella sua sesta edizione, fortemente rinnovato e adattato. Comprende importanti nuove sezioni su CRM, Internet, la mappatura dei mercati futuri, il marketing integrato, le strategie di distribuzione e altri argomenti-chiave scaturiti dall'impatto delle più avanzate tecnologie sul settore marketing. La curatela dell'edizione italiana, affidata a Sandro Castaldo e Chiara Mauri (SDA Bocconi), è garanzia di rigore scientifico e adattamento alle peculiarità del contesto italiano. \"Piani di marketing\" è uno strumento didattico e un testo operativo insieme, completo e accessibile, pensato e scritto con un approccio orientato all'implementazione di ogni singolo concetto nella pratica della pianificazione di marketing aziendale. Fra gli strumenti finalizzati all'apprendimento e all'operatività si segnalano: concetti chiave; termini fondamentali; esempi; marketing insight; case study; esercizi. Il libro è una lettura essenziale per tutti coloro che sul marketing fondano la propria professione o i propri studi, siano essi studenti universitari o allievi di corsi professionali.

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Malcolm H. Mcdonald in Libri e riviste

Brand: Apogeo
EAN: 9788850337392
Categoria: Libri e riviste

Web Security Spiegata In Modo Facile - Mcdonald Malcolm - Apogeo

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Apogeo in Libri e riviste

Brand: Grant Stewart
EAN: 9781473608542
Categoria: Libri e riviste

Key account management just got easier\n'This little book is a real gem' Professor Malcolm McDonald\n\nKey account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key account manager therefore requires a wide variety of skills in order to be successful; this is not only an important job role in its own right, it is often a stepping stone to career development, leading to more senior management jobs.\n\nSuccessful Key Account Management In A Week is a week long course. On Sunday you are encouraged to Know your customer as success depends on a relationship that is both rewarding and valuable. On Monday you will Analyse your growth opportunities. The competitiveness of the company must be appraised to enable the identification of sales growth opportunities and all major accounts should be compared in appeal and position to give an indication of the strategy to be adopted for customers. On Tuesday you will Measure profits by account. You will be shown how to measure the profitability of major customers and to draw up league tables to enable profit improvement strategies. On Wednesday you will Plan for success, building on the analysis of growth opportunities and profit measurement already considered, to result in a best judgement final plan. On Thursday you will learn to Negotiate to win-win; success relies on understanding the difference between negotiation and selling and being able to conduct negotiations to produce a win-win situation in which the objectives of both sides are considered. On Friday you will look at Control activity levels and the monitoring of standards of performance to enable the presentation of plans and progress, allowing the measurement of success against these plans. And finally, on Saturday you are reminded to Manage relationships with an introduction to the Relationship Model which describes how business with a customer changes as it moves from a transactional or short-term sales achievement, to collaboration with long-term customer value and retention.\n\n'This little book is a real gem, which you should read, use and keep handy for continuous reference. If you follow the straightforward guidelines in this book, your company's future is assured' Professor Malcolm McDonald, Former Professor of Marketing and Deputy Director, Cranfield University School of Management

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Grant Stewart in Libri e riviste

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